In a world full of algorithms and platform monopolies, direct contact with your own fans becomes the crucial asset needed to operate independently and successfully in the long term. With our GDPR-compliant CRM solution, we enable artists and managements to build genuine fan management—data-secure, effective, and future-proof.
Understanding and Activating the Fanbase
We assist in strategically collecting and structuring fan data, for instance, from shop purchases, newsletter sign-ups, event participation, or ticket sales.
- Data sovereignty remains with the artist or management
- Centralized CRM for fan segmentation and campaign management
- GDPR-compliant consent and storage policies
- Tiered offerings for different fan clusters – from new fans to super fans
Direct Communication & Own Reach
- Email marketing, remarketing, and personalized offers
- Utilizing data for lookalike campaigns to reach new audiences
- Targeted communication based on purchase behavior and interests
More Relevance, Less Dispersion
Instead of relying on platforms, we focus on our own data assets – actively leveraging them for marketing, fan engagement, and planning. This creates a long-term, scalable ecosystem around the fanbase.
