The line between content and commerce is disappearing. More and more artists are using their reach on Instagram, TikTok, YouTube & Co. for the direct sale of products—without detours, without changing platforms. With our solutions for social commerce, shops and products can be seamlessly integrated into all common social media platforms—including Spotify.
Sell directly where the fans are
- Shop integrations for Instagram, YouTube & TikTok
- Direct linking in Stories, Reels, Community Posts & Livestreams
- Product placement within artist profiles on Spotify
- Seamless connection to the shop backend and inventory management
- Campaign management, analytics & reporting included
Activation through content instead of advertising
Fans discover merch, pre-order products, or exclusive bundles directly in the flow of their feeds – not as traditional ads, but organically embedded in the content of the artists.
References & Use Cases:
- Silbermond – merch drops directly via Instagram
- Kasi – Spotify merch integration through the Artist Hub
- Avantasia – YouTube pre-order links directly under the official music video
- Zimmer90 – PreOrder campaign in TikTok shop
Conversion where the attention is
Social commerce is no longer an add-on – it's an integral part of modern release campaigns. We take care of the technical implementation, connection to the shop system, and ongoing optimization.
