Every order, every product, every click provides valuable insights: What works? Where is there potential? Who responds to what? With our reporting and analytics infrastructure, we make this information usable – for better decisions in the D2C business.
Strategically Utilize Sales Data
- Analyze product performance – what sells where, when, and to whom?
- Recognize superfan behavior – which target groups gravitate towards limited items?
- Manage assortments strategically – using real-time data on sales, returns, and shopping carts
- Optimize timing and pricing – based on demand, regions, and target groups
Identify Potential – Look Beyond the Past
- Identification of "blind spots": Where does merchandise sell less – and why?
- Relevant insights for new product ideas or restock decisions
- Create lookalike clusters to strategically reach similar target groups
- Heatmaps & trend analyses for tour planning or local pop-ups
Data Sovereignty & Full Transparency
- All data belongs to the respective artist or management
- Modular access – from quick weekly reports to deep assortment analysis
- Enrichment with anonymized comparison data (e.g., via Impericon, Nuclear Blast, label partners)
Decide Better. Sell Better.
Through targeted evaluation and visualization of sales data, campaigns become measurably more successful, assortments more efficient, and product drops better planned.
